Just keep in mind that for a while, you’ll have to use a wordmark associated with the symbol until people get acquainted with your products or services. If you’ve just started your business and want to adopt this type of logo, you can still go for a brand mark. Some huge names, like Starbucks, had two kinds of logos: it changed from an emblem to a symbol over time, only after the company became established on the market. This is why, if you’re leaning towards this type of logo design, it has to be extremely representative, containing elements that will make your audience associate it with your brand. Pictorial mark logosĪ pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. Some of the most popular and prestigious universities have an emblem logo, Stella Artois beer, or DC’s Superman. Its symbol has the shape of a black shield with the word Motorcycles in orange, and over the shield comes a horizontal black bar with Harley Davidson written in white. Harley Davidson’s “Bar and Shield” logo is recognized worldwide. Since they’re detailed, they may not look so good when resized to a smaller resolution or not so readable when placed on a billboard. They’re memorable, professional, and give a powerful feel to your brand.Ĭons : Probably, the only disadvantage to the emblem logo is the scalability. Moreover, the chances to find another brand with a logo similar to yours are significantly smaller.
Pros : Once you come up with a good emblem logo, your brand will surely stand the test of time. They are often richer in detail than other types of logos giving an official look to your brand. It has the power to give a traditional feel to your brand. Think of seals, crests, stamps, prestigious school logos, or government agencies.Īn emblem is a logo type that features text, a symbol, or imagery inside a geometric shape. Emblem logosĮmblems are the oldest types of logo design. The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos. I’ll pinpoint the pros and cons, so you can make the best decision when creating a logo design. There are seven different types of logos, and we’re going to discuss all of them in this article. Moreover, a good logo can have a powerful visual impact on potential customers, helping your brand stand out through its uniqueness-on ads, marketing campaigns, brochures, etc. It’s an important question to answer because the first thing customers will notice is the logo. We probably don’t give a lot of thought to logos if we don’t have to think about creating a design ourselves.īut what if you do have to come up with a logo for a brand? What type of logo design you choose? I have four brands with their unique logo design on my desk right now. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives.
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